.Post Viewpoints: 15.Ever before questioned exactly how a power developer ends up running an influencer marketing platform? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Program.Key takeaways:.Why investing formulas led to loneliness (as well as a career pivot).The magic formula: genuineness + congruity = influencer effectiveness.B2B influencer advertising and marketing in Asia: It's happening, yet gradually.AI influencers: Cool, yet possibly will not replace your BFF's Instagram.The repayment issue afflicting influencer advertising and marketing (as well as exactly how Partipost is actually addressing it).Enjoyable simple fact: Jonathan's dad awaits Mondays. Yes, you read that right.Bottom line: The influencer marketing yard is actually developing much faster than you can state "wipe up." Coming from micro-influencers to AI avatars, the video game is modifying-- but authenticity still reigns supreme.So, prior to you underrate that close friend with 200 followers as "not significant," bear in mind: around the world of nano-influencers, your bestie may simply be the following huge thing.Listen for more influencer knowledge as well as maybe grab a recommendation or more for your very own Instagram game!